North Eastern Handicrafts & Handlooms Development Corporation Ltd. (NEHHDC)
NEHHDC, a Government of India enterprise under the Ministry of Development of North Eastern Region (MDoNER), works to promote, preserve and expand the vibrant handloom and handicraft traditions of Northeast India. Through six core verticals—Purbashree Retail, Institutional Sales, E-commerce, Skill Development, Yarn Sales, and the Textile Testing Laboratory—NEHHDC empowers artisans, expands market access and strengthens the region’s creative economy.
Who We Are
Championing the Crafts, Weaves & Artisans of Northeast India
Founded to support the artisans and weavers of the Northeast, NEHHDC functions as the region’s premier organisation for craft promotion, product development, skill enhancement, and market facilitation. With a presence across all eight states, NEHHDC bridges traditional craftsmanship with modern opportunities through retail operations, training initiatives, technology adoption, and national-level marketing platforms.
Purbashree Retail & Emporium Network
Through the Purbashree brand, NEHHDC operates retail emporiums and curated craft stores that bring authentic Northeast Indian products directly to customers. Each product reflects heritage, sustainability, and exceptional craftsmanship.
Institutional & Corporate Sales
NEHHDC supplies high-quality woven textiles, handcrafted products, and customised corporate gifting solutions to government departments, PSUs, institutions, and private organisations across India.
HOW THE ORGANISATION WORKS
NEHHDC’s work is built on a structured, result-oriented approach covering retail, wholesale, digital commerce, capacity building, raw material supply, and scientific testing. Together, these six verticals create a complete value chain for artisans, weavers, entrepreneurs, and buyers.
Purbashree Retail Sale
NEHHDC’s flagship retail brand Purbashree showcases authentic handloom and handicraft products from artisans across Northeast India. Stores are located in major cities—offering apparel, accessories, home décor, tribal crafts, and eco-friendly products.
Institutional Sales
A dedicated vertical that handles bulk procurement, corporate gifting, customised weaving orders, and supply to government and corporate clients. NEHHDC ensures timely delivery, quality assurance, and premium craftsmanship in every institutional project.
E-Commerce
NEHHDC’s e-commerce vertical promotes digital trade through online marketplaces, official platforms, and technology-enabled cataloguing. This helps artisans reach national and global audiences from remote corners of the Northeast.
Skill Development & Training
We conduct training programmes across all 8 states to upgrade artisan skills, introduce new designs, improve production quality, and build entrepreneurship capacity. NEHHDC collaborates with national institutions, state agencies, and master trainers.
Yarn Sales & Raw Material Support
NEHHDC provides high-quality yarn—particularly Eri silk and other regional fibres—through its yarn depots to ensure weavers have consistent access to raw materials at fair and subsidised rates.
Textile Testing Laboratory (NABL-Accredited)
NEHHDC operates a state-of-the-art NABL-accredited textile testing laboratory offering scientific assessment of yarns, fabrics, dyes, and finishes. This supports exporters, institutions, entrepreneurs, and weavers with quality certification.
FAQ
Frequently Asked Questions
NEHHDC promotes the handloom, handicraft and textile ecosystem of Northeast India through retail, wholesale, skills, testing, raw materials, and digital commerce. It connects artisans to markets, institutions, and customers across India and abroad.
Artisans and weavers can join through our mobilization drives, skill programmes, exhibitions, or by contacting the nearest NEHHDC office/emporium. Product enrolment and quality checks are mandatory.
Yes. NEHHDC regularly conducts skill development programmes across the Northeast in weaving, natural dyeing, craftsmanship, design, financial literacy, and entrepreneurship.
Yes. Government departments, PSUs, private companies, institutions and event organisers can place institutional orders, request custom production, or book corporate gifts.
Customers can buy Purbashree products through NEHHDC’s official online channels and e-commerce platforms. Each product undergoes strict quality verification to ensure authenticity.
TESTIMONIALS SECTION
“NEHHDC helped me reach bigger markets through Purbashree. My products are now sold nationally, and my income has doubled.”
“The training programme improved my finishing and design sense. Today I manage my own small craft enterprise.”
“Our cluster now supplies corporate orders through NEHHDC’s Institutional Sales. It has transformed our livelihoods.”
“The NABL lab certification helped me meet export requirements. It’s a huge support for small businesses like ours.”